diff --git a/.gitignore b/.gitignore
index 3fd5f43..be3ad33 100644
--- a/.gitignore
+++ b/.gitignore
@@ -2,3 +2,4 @@ node_modules
 .env
 .env.local
 .next
+package-lock.json
\ No newline at end of file
diff --git a/package.json b/package.json
index b4b4be8..aac20e5 100644
--- a/package.json
+++ b/package.json
@@ -34,6 +34,7 @@
     "react": "^19.0.0",
     "react-dom": "^19.0.0",
     "react-hot-toast": "^2.4.1",
+    "react-icons": "^5.5.0",
     "react-redux": "^9.2.0",
     "resend": "^4.0.1",
     "styled-components": "^6.1.13",
diff --git a/src/app/movie/[id]/MovieContent.tsx b/src/app/movie/[id]/MovieContent.tsx
index 5f314db..57f40ee 100644
--- a/src/app/movie/[id]/MovieContent.tsx
+++ b/src/app/movie/[id]/MovieContent.tsx
@@ -7,6 +7,7 @@ import { getImageUrl } from '@/lib/neoApi';
 import type { MovieDetails } from '@/lib/api';
 import MoviePlayer from '@/components/MoviePlayer';
 import FavoriteButton from '@/components/FavoriteButton';
+import Reactions from '@/components/Reactions';
 import { formatDate } from '@/lib/utils';
 import { PlayCircle, ArrowLeft } from 'lucide-react';
 
@@ -128,6 +129,10 @@ export default function MovieContent({ movieId, initialMovie }: MovieContentProp
                 />
               </div>
 
+              <div className="mt-8">
+                <Reactions mediaId={movie.id.toString()} mediaType="movie" />
+              </div>
+
               {/* Desktop-only Embedded Player */}
               {imdbId && (
                 <div id="movie-player" className="mt-10 hidden md:block rounded-lg bg-secondary/50 p-4 shadow-inner">
diff --git a/src/app/profile/page.tsx b/src/app/profile/page.tsx
index 855d81d..009f37a 100644
--- a/src/app/profile/page.tsx
+++ b/src/app/profile/page.tsx
@@ -1,9 +1,12 @@
 'use client';
 
 import { useAuth } from '@/hooks/useAuth';
+import { authAPI } from '@/lib/authApi';
+import toast from 'react-hot-toast';
 import { useRouter } from 'next/navigation';
 import { useEffect, useState } from 'react';
 import { Loader2, User, LogOut, Trash2 } from 'lucide-react';
+import Modal from '@/components/ui/Modal';
 
 export default function ProfilePage() {
   const { logout } = useAuth();
@@ -11,6 +14,7 @@ export default function ProfilePage() {
   const [userName, setUserName] = useState<string | null>(null);
   const [userEmail, setUserEmail] = useState<string | null>(null);
   const [loading, setLoading] = useState(true);
+  const [isModalOpen, setIsModalOpen] = useState(false);
 
   useEffect(() => {
     const token = localStorage.getItem('token');
@@ -23,9 +27,17 @@ export default function ProfilePage() {
     }
   }, [router]);
 
-  const handleDeleteAccount = () => {
-    // TODO: Implement account deletion logic
-    alert('Функция удаления аккаунта в разработке.');
+  const handleConfirmDelete = async () => {
+    try {
+      await authAPI.deleteAccount();
+      toast.success('Аккаунт успешно удален.');
+      setIsModalOpen(false);
+      logout();
+    } catch (error) {
+      console.error('Failed to delete account:', error);
+      toast.error('Не удалось удалить аккаунт. Попробуйте снова.');
+      setIsModalOpen(false);
+    }
   };
 
   if (loading) {
@@ -62,7 +74,7 @@ export default function ProfilePage() {
             <h2 className="text-xl font-bold text-red-500 mb-4">Опасная зона</h2>
             <p className="text-red-400 mb-6">Это действие нельзя будет отменить. Все ваши данные, включая избранное, будут удалены.</p>
             <button
-              onClick={handleDeleteAccount}
+              onClick={() => setIsModalOpen(true)}
               className="w-full sm:w-auto px-6 py-3 border border-transparent text-base font-medium rounded-lg text-white bg-red-600 hover:bg-red-700 focus:outline-none focus:ring-2 focus:ring-offset-2 focus:ring-red-500 flex items-center justify-center gap-2"
             >
               <Trash2 size={20} />
@@ -70,6 +82,14 @@ export default function ProfilePage() {
           </button>
         </div>
       </div>
+      <Modal 
+        isOpen={isModalOpen} 
+        onClose={() => setIsModalOpen(false)} 
+        onConfirm={handleConfirmDelete}
+        title="Подтвердите удаление аккаунта"
+      >
+        <p>Вы уверены, что хотите навсегда удалить свой аккаунт? Все ваши данные, включая избранное и реакции, будут безвозвратно удалены. Это действие нельзя будет отменить.</p>
+      </Modal>
     </div>
   );
 }
diff --git a/src/app/tv/[id]/TVContent.tsx b/src/app/tv/[id]/TVContent.tsx
index 949e4c6..dbd0af5 100644
--- a/src/app/tv/[id]/TVContent.tsx
+++ b/src/app/tv/[id]/TVContent.tsx
@@ -7,6 +7,7 @@ import { getImageUrl } from '@/lib/neoApi';
 import type { TVShowDetails } from '@/lib/api';
 import MoviePlayer from '@/components/MoviePlayer';
 import FavoriteButton from '@/components/FavoriteButton';
+import Reactions from '@/components/Reactions';
 import { formatDate } from '@/lib/utils';
 import { PlayCircle, ArrowLeft } from 'lucide-react';
 
@@ -132,6 +133,10 @@ export default function TVContent({ showId, initialShow }: TVContentProps) {
                 />
               </div>
 
+              <div className="mt-8">
+                <Reactions mediaId={show.id.toString()} mediaType="tv" />
+              </div>
+
               {imdbId && (
                 <div id="movie-player" className="mt-10 hidden md:block rounded-lg bg-secondary/50 p-4 shadow-inner">
                    <MoviePlayer
diff --git a/src/components/ClientLayout.tsx b/src/components/ClientLayout.tsx
index 8cfffa7..09eeb7a 100644
--- a/src/components/ClientLayout.tsx
+++ b/src/components/ClientLayout.tsx
@@ -1,13 +1,30 @@
 'use client';
 
+import { usePathname } from 'next/navigation';
 import HeaderBar from './HeaderBar';
 import { Toaster } from 'react-hot-toast';
 import { ThemeProvider } from './ThemeProvider';
-import { useState } from 'react';
+import { useState, useEffect } from 'react';
 import MobileNav from './MobileNav';
 
+interface CustomWindow extends Window {
+  dataLayer?: any[];
+}
+
+declare const window: CustomWindow;
+
 export function ClientLayout({ children }: { children: React.ReactNode }) {
   const [isMobileMenuOpen, setIsMobileMenuOpen] = useState(false);
+  const pathname = usePathname();
+
+  useEffect(() => {
+    if (window.dataLayer) {
+      window.dataLayer.push({
+        event: 'pageview',
+        page: pathname,
+      });
+    }
+  }, [pathname]);
 
   return (
     <ThemeProvider attribute="class" defaultTheme="dark" enableSystem={false}>
diff --git a/src/components/Reactions.tsx b/src/components/Reactions.tsx
new file mode 100644
index 0000000..3d18f87
--- /dev/null
+++ b/src/components/Reactions.tsx
@@ -0,0 +1,130 @@
+'use client';
+
+import React, { useState, useEffect } from 'react';
+import { reactionsAPI, Reaction } from '@/lib/reactionsApi';
+import { toast } from 'react-hot-toast';
+import cn from 'classnames';
+import { formatNumber } from '@/lib/utils';
+import { FaFireAlt } from 'react-icons/fa';
+import { AiFillLike, AiFillDislike } from 'react-icons/ai';
+import { RiEmotionNormalFill } from 'react-icons/ri';
+import { MdMoodBad } from 'react-icons/md';
+
+const reactionTypes: Reaction['type'][] = ['fire', 'nice', 'think', 'bore', 'shit'];
+
+const reactionIcons: Record<Reaction['type'], React.ElementType> = {
+  fire: FaFireAlt,
+  nice: AiFillLike,
+  think: RiEmotionNormalFill,
+  bore: MdMoodBad,
+  shit: AiFillDislike,
+};
+
+interface ReactionsProps {
+  mediaId: string;
+  mediaType: 'movie' | 'tv';
+}
+
+const Reactions: React.FC<ReactionsProps> = ({ mediaId, mediaType }) => {
+  const token = typeof window !== 'undefined' ? localStorage.getItem('token') : null;
+  const [reactionCounts, setReactionCounts] = useState<Record<string, number>>({});
+  const [userReaction, setUserReaction] = useState<Reaction['type'] | null>(null);
+  const [isLoading, setIsLoading] = useState(true);
+
+  useEffect(() => {
+    const fetchReactions = async () => {
+      setIsLoading(true);
+      try {
+        const [countsRes, myReactionRes] = await Promise.all([
+          reactionsAPI.getReactionCounts(mediaType, mediaId),
+          token ? reactionsAPI.getMyReaction(mediaType, mediaId) : Promise.resolve(null),
+        ]);
+        setReactionCounts(countsRes.data);
+        if (myReactionRes?.data) {
+          setUserReaction(myReactionRes.data?.type ?? null);
+        }
+      } catch (error) {
+        console.error('Failed to fetch reactions:', error);
+      } finally {
+        setIsLoading(false);
+      }
+    };
+
+    fetchReactions();
+  }, [mediaId, token]);
+
+  const handleReactionClick = async (type: Reaction['type']) => {
+    if (!token) {
+      toast.error('Войдите в аккаунт, чтобы ставить реакции');
+      return;
+    }
+
+    const oldReaction = userReaction;
+    const oldCounts = { ...reactionCounts };
+
+    // Оптимистичное обновление
+    setUserReaction(prev => (prev === type ? null : type));
+    setReactionCounts(prev => {
+      const newCounts = { ...prev };
+      // Если снимаем реакцию
+      if (oldReaction === type) {
+        newCounts[type] = (newCounts[type] || 1) - 1;
+      } else {
+        // Если ставим новую реакцию
+        newCounts[type] = (newCounts[type] || 0) + 1;
+        // Если до этого стояла другая реакция, уменьшаем ее счетчик
+        if (oldReaction) {
+          newCounts[oldReaction] = (newCounts[oldReaction] || 1) - 1;
+        }
+      }
+      return newCounts;
+    });
+
+    try {
+      await reactionsAPI.setReaction(mediaType, mediaId, type);
+    } catch (error) {
+      console.error('Failed to set reaction:', error);
+      toast.error('Не удалось сохранить реакцию');
+      // Откат изменений в случае ошибки
+      setUserReaction(oldReaction);
+      setReactionCounts(oldCounts);
+    }
+  };
+
+  const renderButtons = () => (
+    <div className="flex items-center gap-4">
+      {reactionTypes.map((type) => {
+        const Icon = reactionIcons[type];
+        return (
+          <div key={type} className="flex flex-col items-center gap-2">
+            <button
+              onClick={() => handleReactionClick(type)}
+              disabled={isLoading}
+              className={cn(
+                'w-16 h-12 flex items-center justify-center text-2xl transition-all duration-200 ease-in-out rounded-lg bg-secondary hover:bg-primary/20',
+                {
+                  'bg-primary/30 text-primary scale-110': userReaction === type,
+                  'text-gray-400 hover:text-white': userReaction !== type,
+                }
+              )}
+              title={!token ? `Войдите, чтобы поставить реакцию` : ''}
+            >
+              <Icon />
+            </button>
+            <span className="text-sm font-medium text-gray-400">
+              {formatNumber(reactionCounts[type] || 0)}
+            </span>
+          </div>
+        );
+      })}
+    </div>
+  );
+
+  if (isLoading && Object.keys(reactionCounts).length === 0) {
+    return <div>Загрузка реакций...</div>;
+  }
+
+  return renderButtons();
+};
+
+export default Reactions;
\ No newline at end of file
diff --git a/src/components/ui/Modal.tsx b/src/components/ui/Modal.tsx
new file mode 100644
index 0000000..3595b71
--- /dev/null
+++ b/src/components/ui/Modal.tsx
@@ -0,0 +1,42 @@
+'use client';
+
+import React from 'react';
+
+interface ModalProps {
+  isOpen: boolean;
+  onClose: () => void;
+  onConfirm: () => void;
+  title: string;
+  children: React.ReactNode;
+}
+
+const Modal: React.FC<ModalProps> = ({ isOpen, onClose, onConfirm, title, children }) => {
+  if (!isOpen) return null;
+
+  return (
+    <div className="fixed inset-0 bg-black bg-opacity-75 flex justify-center items-center z-50">
+      <div className="bg-warm-900 rounded-lg shadow-xl p-6 w-full max-w-md mx-4">
+        <h2 className="text-2xl font-bold text-white mb-4">{title}</h2>
+        <div className="text-gray-300 mb-6">
+          {children}
+        </div>
+        <div className="flex justify-end gap-4">
+          <button 
+            onClick={onClose} 
+            className="px-4 py-2 rounded-lg bg-gray-700 text-white hover:bg-gray-600 transition-colors"
+          >
+            Отмена
+          </button>
+          <button 
+            onClick={onConfirm} 
+            className="px-4 py-2 rounded-lg bg-red-600 text-white hover:bg-red-700 transition-colors"
+          >
+            Подтвердить удаление
+          </button>
+        </div>
+      </div>
+    </div>
+  );
+};
+
+export default Modal;
diff --git a/src/lib/authApi.ts b/src/lib/authApi.ts
index 92175e0..8602c24 100644
--- a/src/lib/authApi.ts
+++ b/src/lib/authApi.ts
@@ -12,5 +12,8 @@ export const authAPI = {
   },
   login(email: string, password: string) {
     return api.post('/auth/login', { email, password });
+  },
+  deleteAccount() {
+    return api.delete('/auth/profile');
   }
 };
diff --git a/src/lib/reactionsApi.ts b/src/lib/reactionsApi.ts
new file mode 100644
index 0000000..9a1fac0
--- /dev/null
+++ b/src/lib/reactionsApi.ts
@@ -0,0 +1,28 @@
+import { api } from './api';
+
+export interface Reaction {
+  _id: string;
+  userId: string;
+  mediaId: string;
+  mediaType: 'movie' | 'tv';
+  type: 'fire' | 'nice' | 'think' | 'bore' | 'shit';
+  createdAt: string;
+}
+
+export const reactionsAPI = {
+  // [PUBLIC] Получить счетчики для всех типов реакций
+  getReactionCounts(mediaType: string, mediaId: string): Promise<{ data: Record<string, number> }> {
+    return api.get(`/reactions/${mediaType}/${mediaId}/counts`);
+  },
+
+  // [AUTH] Получить реакцию пользователя для медиа
+  getMyReaction(mediaType: string, mediaId: string): Promise<{ data: Reaction | null }> {
+    return api.get(`/reactions/${mediaType}/${mediaId}/my-reaction`);
+  },
+
+  // [AUTH] Установить/обновить/удалить реакцию
+  setReaction(mediaType: string, mediaId: string, type: Reaction['type']): Promise<{ data: Reaction }> {
+    const fullMediaId = `${mediaType}_${mediaId}`;
+    return api.post('/reactions', { mediaId: fullMediaId, type });
+  },
+};
\ No newline at end of file
diff --git a/src/lib/utils.ts b/src/lib/utils.ts
index f3c872b..8be6bcc 100644
--- a/src/lib/utils.ts
+++ b/src/lib/utils.ts
@@ -53,3 +53,13 @@ export const formatDate = (dateString: string | Date | undefined | null) => {
     return 'Нет даты';
   }
 };
+
+export function formatNumber(num: number): string {
+  if (num >= 1000000) {
+    return (num / 1000000).toFixed(1).replace(/\.0$/, '') + 'M';
+  }
+  if (num >= 1000) {
+    return (num / 1000).toFixed(1).replace(/\.0$/, '') + 'K';
+  }
+  return num.toString();
+}